Director of West Sales

Keith Sullivan

Midwest born and bred, now a resident of the Desert Southwest, Keith has been part of the team since August of 2015. Keith is responsible for helping to connect national account-based end users, specifiers, distributors and other industry professionals to the company's broad range of industry-leading LED solutions. Previously, Keith spent 25 years with Fitch, a leading international architectural and design firm renowned for creating high-quality environments in the retail, restaurant and hospitality segments. He most recently served as a studio director in that firm’s Scottsdale-based offices. Keith attended the University of Nebraska, Lincoln where he studied construction management.

Email Keith Sullivan at


  • President
    Sam Newberry

  • SVP of Supermarkets
    Ken Hurd

  • SVP of Retail National Accounts
    Rob Limroth

  • VP of Hospitality National Accounts
    Michael Rodriguez

  • Director of Midwest Sales
    Scott Frazier

  • Director of Northeast Sales
    John Rebbeck

  • Director of South Sales
    Franklin Jewett

  • Director of West Sales
    Keith Sullivan

  • Ulitily Regional Sales Manager
    Doreen Bonesteel

  • Director of Quotations + Project Management
    David Brumbelow

  • Director of Marketing
    Sona Bill

  • Senior Project Manager
    Kathyrn Reid